 Search Engine Optimisation (SEO) Search engine optimisation is not so much a black art as some will have you believe. But, it does need to be handled carefully and despite the many companies offering optimisation services [SEO] there are very few professional search engine optimisation companies that can 'cut the mustard' at an affordable price. Marketing a web site can involve many different aspects from the optimisation of the HTML code in your site to the purchase of paid listings - pay-per-click [PPC]. There are no set rules as to how a web site should be marketed and, an online marketing plan should fit with your overall marketing strategy. Yorganic are experts in all of these areas and can offer a comprehensive service for your business. Optimisation for Search Engines and PPC Search Marketing explained:
| Organic Search Engine Optimisation | Web Site Optimisation | Pay Per Click Search Marketing | | Most search engines display 2 sets of results those being the organic listings i.e. the natural results and the paid listings. Organic search engine Optimisation is the art of manipulating the HTML code within your web site together with use of content and keywords as well as external influences to increase a sites popularity. Many factors can prevent your site from ranking well including the use of Flash animation, Java navigation and active server pages. Experience in SEO Yorganic have extensive experience in the field of optimisation or simply search engine marketing to the un-initiated and provide support not just to business clients but to other web development companies and less experienced marketing companies. | Promoting a site can be a time consuming business and many clients approach us in the belief that we can offer a 'quick fix' and at a bargain basement price. This is very rarely possible however, you may be operating a gem of site that can be fixed with a quick tweak. If this is so then we will be entirely honest with you and work with your web designer where necessary. ECommerce Optimisation
We also deal with a large number of clients who contact us the day after their brand new e-commerce site has gone live only for us to advise that it will cost more to promote the site they have just purchased. If you are thinking about a brand new site then please contact us first. We will not try and sell you a site. However, at the same time we will not hand over years of experience to your chosen web designer for nothing. What we will do is give you the best advice that will save you money in the long term. | Put your PPC campaign into safe hands - Yorganic run a large number of PPC campaigns ranging from clients spending £50 per month to tens of thousands of pounds per month. We offer a flexible approach whereby we run campaigns on behalf of clients on a monthly or quarterly basis depending upon your budget with all clients receiving a professional marketing report at the end of the period. PPC Management Many clients approach us having started up their own campaign and wish to run it more effectively or simply save them time. In this case we are more than prepared to supply consultancy or a one of PPC optimisation project.
| Organic Search Engine Optimisation Most search engines display 2 sets of results those being the organic listings i.e. the natural results and the paid listings. Optimisation is the art of manipulating the HTML code within your web site together with use of content and keywords as well as external influences to increase a sites popularity. Many factors can prevent your site from ranking well including the use of Flash animation, Java navigation and active server pages. Yorganic have extensive experience in this area and provide support not just to business clients but to other web development companies and less experienced marketing companies. Web Site Optimisation Promoting a site can be a time consuming business and many clients approach us in the belief that we can offer a 'quick fix' and at a bargain basement price. This is very rarely possible however, you may be operating a gem of site that can be fixed with a quick tweak. If this is so then we will be honest with you and work with your web designer where necessary. We also deal with a large number of clients who contact us the day after their brand new e-commerce site has gone live only for us to advise that it will cost more to promote the site they have just purchased. If you are thinking about a brand new site and website optimisation then please contact us first. We will not try and sell you a site. However, at the same time we will not hand over years of experience to your chosen web designer for nothing. What we will do is give you the best advice that will save you money in the long term. Pay Per Click Search Marketing Put your PPC campaign into safe hands - Yorganic run a number of campaigns ranging from clients spending £50 per month to tens of thousands of pounds. We offer a flexible approach whereby we run campaigns on behalf of clients on a monthly or quarterly basis depending upon your budget. Many clients approach us having started up their own campaign and wish to run it more effectively or simply save them time. Ethical Search Engine Marketing All the services provided by Yorganic are totally ethical and conform to the Google terms of service as well as those of other major search engines. For more information on our ethical approach to all things internet please see our ethical services page. Updatable Web Site - optimised for the search engines As a result of providing search engine marketing services for almost 7 years Yorganic have been requested to provide some clients with no-fuss search engine friendly web sites that will allow to the client to update their own site without the long term need to re-optimise when new content is added. We have therefore developed our Updatable Site technology to provide a search engine friendly content management system for most client needs. More information on our updatable web site. Search Engine Friendly Web Sites In summary if you work with Yorganic on you will be receiving very professional advice from a team with 7 years experience in the field of web site marketing and organic optimisation with search engines. Accessibility & Usability In addition to making our content management systems search friendly and content managed we have also ensured that our sites are fully W3C compliant as required by the changes to Disability Discrimination Act - October 2004. compliance with W3C standards is normally a good start in making any web site optimised for the search engines. To test this please click the icon down in the left hand corner or visit one of our demo updatable sites.
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